THE CHALLENGE:
Signature Hardware set out to create a series of prospecting videos for connected TV, aiming to engage both prospective and current customers. The challenge was to craft messaging that would quickly capture attention while reflecting the evolving, personal style of its audience.

THE SOLUTION:
To appeal to a broad range of design preferences, the campaign focused on showcasing a variety of interior styles that reflect how customer tastes evolve over time. By rotating multiple connected TV ads, Signature Hardware was able to feature a diverse range of looks, reinforcing the idea that their products complement any stage of a customer's style journey.

I collaborated closely on the campaign's visual direction, partnering with Ryan Kurtz to produce still photography and working alongside Big Media on the production of video assets. Together, we delivered a cohesive visual experience that resonated across both television and digital platforms.