THE CHALLENGE:
Signature Hardware's customers had completed the planning phase of their remodels and were ready to purchase. The challenge was cutting through the noise of a highly competitive home improvement market to reach these buyers and introduce them to distinctive products they would not find at big box retailers.

THE SOLUTION:
The proposal was to showcase Signature Hardware's most design-forward products through a campaign focused on sophistication and exclusivity. A custom-built studio set was created to reflect the aesthetic of the target customer. From there, we captured detailed photography and produced a series of custom videos, highlighting product features and finishes. Advertorial-style setups were used to create dynamic content that stood out across marketing channels, effectively engaging customers looking for something unique.